Twitter's Riding a Political Wave in Latin America
Latin America is home to Twitter’s second most active user base and some of the world’s most socially active political leaders.
Read MoreDigital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Latin America is home to Twitter’s second most active user base and some of the world’s most socially active political leaders.
Read MoreI recently had the pleasure of being interviewed by Ana Gaona, a fellow global citizen who works at Measurence. Measurence is a location intelligence company with offices in Milan and New York City. Their software helps marketers quantify people’s offline behavior in order to deliver actionable analytics for the physical world.
During my interview with Ana, we discussed my background, experience working with out-of-home (OOH) advertising in Latin America, as well as some of the challenges and trends around OOH in general.
Read MoreIn late April, Mexico’s Federal Telecommunications Institute approved a new rule that requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals.
The move came after months of pressure from the National Chamber of Radio and Television Industry (CIRT) and makes Mexico the first country in the world to enact such legislation.
Read MoreBrazil’s economy has experienced weaker growth than expected over the past year thanks to increasing unemployment, political turmoil, and high consumer prices. As a result, eMarketer has downgraded its total media ad spending outlook for the country to 5.7% for 2017.
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