Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

Entrevista: El crecimiento del comercio electrónico en México no muestra señales de detenerse

September 06, 2018 by Matteo Ceurvels in Español, Interview

A pesar de su reputación de ser lento en la adopción de comercio electrónico, México pronto podría ser una mina de oro para los minoristas en línea, pero primero tienen que enfrentar los desafíos económicos actuales. Sebastián Moglia Claps, Managing Director & Partner de Shake Again, habla sobre los factores que impulsan el crecimiento del comercio electrónico en México y lo que depara el futuro.

Latin America Ecommerce 2018: Digital Buyer Trends for Argentina, Brazil and Mexico

August 27, 2018 by Matteo Ceurvels in Article

This report offers regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to digital buyer demographics, barriers to ecommerce, as well as leading retail ecommerce websites and mobile apps.

Entrevista: ¿Qué se espera para la publicidad de video móvil en América Latina?

August 17, 2018 by Matteo Ceurvels in Interview, Español

Eric Tourtel, vicepresidente senior de Latinoamérica de la plataforma de publicidad de video out-stream Teads, habla sobre las últimas tendencias de la publicidad de video móvil que han salido de la región y lo que está por venir para este formato creciente.

Entrevista: ¿Puede la realidad aumentada revitalizar la industria de los medios tradicionales en Latinoamérica?

August 17, 2018 by Matteo Ceurvels in Interview, Español

Matteo Ceurvels habló con los cofundadores de AUREM, Alejandra Torres y Richard Merren, sobre las formas en que estas nuevas tecnologías buscan revolucionar el espacio publicitario de la región tal como lo conocemos.

#Goal! The 2018 "Digital" World Cup

June 14, 2018 by Matteo Ceurvels in Article

This year’s tournament, which officially kicks off today, offers fans a slew of new streaming options, from exclusive Fox Sports highlights they can view on Twitter, to Snapchat's behind-the-scenes highlights, graphics, and reactions from soccer fans across the globe. These changes usher in what eMarketer is dubbing the first “Digital Cup.”

Móvil representará más de la mitad de la inversión en publicidad digital en Latinoamérica

April 27, 2018 by Matteo Ceurvels in Article, Español

Este año, por primera vez, la inversión en publicidad móvil representará más de la mitad de la inversión digital en Latinoamérica, de acuerdo con las últimas cifras destacadas en el pronóstico publicitario global más reciente de eMarketer.

Mobile to Account for More Than Half of Latin America's Digital Market

April 27, 2018 by Matteo Ceurvels in Article

This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.

Amazon Expansion in Brazil Could Scramble Market

October 26, 2017 by Matteo Ceurvels in Article

Amazon is letting third-party vendors in Brazil sell electronic goods within its marketplace. Even though local players continue to maintain market share, the country’s growing digital buyer population presents ample opportunity for the ecommerce giant.

Shaping Metrics for Out-of-Home Advertising in Latin America

July 30, 2017 by Matteo Ceurvels in Interview

I recently had the pleasure of being interviewed by Ana Gaona, a fellow global citizen who works at Measurence. Measurence is a location intelligence company with offices in Milan and New York City. Their software helps marketers quantify people’s offline behavior in order to deliver actionable analytics for the physical world.

During my interview with Ana, we discussed my background, experience working with out-of-home (OOH) advertising in Latin America, as well as some of the challenges and trends around OOH in general.

New Rules in Mexico Unlock FM Radio on Smartphones

July 30, 2017 by Matteo Ceurvels in Article

In late April, Mexico’s Federal Telecommunications Institute approved a new rule that requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals.

The move came after months of pressure from the National Chamber of Radio and Television Industry (CIRT) and makes Mexico the first country in the world to enact such legislation.