Podcast: Four Major Trends Influencing LATAM’s Digital Ad Spending in 2019 w/ Matteo Ceurvels

Previously, I have been featured three times before on The World Marketer podcast. on episodes #083, #106, and most recently, #116. 

On this episode, Kathrin Bussmann and I talk about my most recent report for eMarketer, which was released at the end of March 2019: “Latin America Digital Ad Spending 2019: As More Consumers Turn to Digital, Ad Spending Grows”.

This report features eMarketer’s latest forecast for ad spending in Latin America, including regional and country breakouts in six markets: Argentina, Brazil, Chile, Colombia, Mexico and Peru. It examines the key drivers fueling market movements, and outlines four emerging digital trends in the LATAM region.