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Retail ecommerce sales in Mexico will increase by $14.52 billion over the next two years. While Mercado Libre and Amazon will capture more than two-thirds of these incremental sales, a $4.52 billion opportunity remains up for grabs.
Read MoreRetail ecommerce sales in Brazil will grow by $22.54 billion over the next two years. While Mercado Livre and Amazon will capture more than three-quarters of these incremental sales, a $5.24 billion opportunity remains for smaller local and international retailers.
Read MoreRetail ecommerce sales in Latin America will grow by $54.45 billion over the next two years. While Mercado Libre and Amazon will capture roughly two-thirds of these incremental sales, a nearly $19 billion opportunity remains for small and medium-sized retailers.
Read MoreOs resultados financeiros das duas maiores varejistas locais do Brasil — Casas Bahia e Magazine Luiza—em 2025 demonstram como o mercado de e-commerce do país está se transformando, com parcerias, retail media e inteligência artificial emergindo como principais motores de crescimento”, disse Matteo Ceurvels, analista principal da eMarketer para a América Latina e a Espanha.
Read More“Earnings from Brazil’s two largest local retailers—Casas Bahia and Magazine Luiza—in 2025 show how the country’s ecommerce market is shifting, with partnerships, retail media, and AI emerging as key growth engines," said Matteo Ceurvels, EMARKETER principal analyst for Latin America and Spain.
Read More“Latin America’s ecommerce base is scaling fast as retail media, cross-border marketplaces, and short-form video reshape how brands reach buyers,” said Matteo Ceurvels, EMARKETER prinicpal analyst for Latin America and Spain. "Our survey examines key channels for growth as consumers increasingly move online.
Read MoreLatin America’s video market is nearing peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the immense popularity of short-form video are reshaping online viewing habits—forcing advertisers and streaming services to rethink formats and monetization strategies.
Read MoreMexico’s digital advertising industry is rapidly transforming as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read MoreBrazil’s digital advertising industry continues to transform as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read More"From gamified shopping to new ad alliances, Latin America’s digital economy is evolving fast," said EMARKETER principal analyst Matteo Ceurvels. Explore five trends that will define the coming year in our latest report, "Latin America Trends to Watch in 2026."
Read MoreLatin America’s digital advertising industry is transforming as new formats, channels, and players emerge. EMARKETER’s third annual survey explores the market dynamics, challenges, and opportunities shaping how the regional landscape will evolve over the next 12 months.
Read MoreO mercado de varejo digital da América Latina continuará a crescer em ritmo de dois dígitos este ano, demonstrando sua resiliência no cenário global apesar das crescentes tensões geopolíticas e comerciais, segundo o relatório Latin America Ecommerce Forecast 2025 da EMARKETER.
Read MoreLatin America’s retail ecommerce market will continue to grow at a double-digit clip this year, proving its resilience on the global stage despite mounting geopolitical and trade tensions, according to EMARKETER’s Latin America Ecommerce Forecast 2025 report.
Read MoreLatin America will post the world’s fastest ecommerce gains in 2025, growing 1.5 times faster than the global average. Stronger wages and easing inflation are fueling recovery across key markets.
Read MoreLatin America’s retail media ecosystem is expanding fast as new players, formats, and solutions draw in more ad dollars. But limited self-service offerings and the lack of standardized metrics hinder its full potential.
Read More“Retail media ad spending in Latin America will surpass 10% of digital ad spending in 2025 for the first time and more than double by 2029,” said EMARKETER principal analyst Matteo Ceurvels. “Brands need to act quickly to localize in top-growth markets.”
Read MoreEMARKETER’s inaugural Mexico Ad Spending Benchmarks collection provides forecasts and insights for total media, digital, search, display, retail media, connected TV, and social network ad spending to enable direct benchmarking against the market.
Read MoreEMARKETER’s inaugural Brazil Ad Spending Benchmarks collection provides forecasts and insights for total media, digital, search, display, retail media, connected TV, and social network ad spending to enable direct benchmarking against the market.
Read MoreDespite economic uncertainty, Latin America’s ad market is booming. Digital investment and notable rebounds in Argentina and Chile will push overall spending higher—even as Mexico faces US trade turbulence—according to EMARKETER's principal analyst for Latin America, Matteo Ceurvels.
Read More"With strong fan engagement and record-setting audiences, Eurovision offers a playbook on how to connect through shared cultural experiences—no glitter cannon required," said Matteo Ceurvels, EMARKETER's principal analyst for Latin America and Spain.
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