Podcast: Latin America Embraces Digital and Mobile Commerce

On today’s episode of “Behind the Numbers,” eMarketer research analyst Matteo Ceurvels sheds light on the latest digital and mobile commerce trends in Latin America that answer some of the following questions:

  • How much retail business is done through digital channels in the most populous countries in the region?

  • How are brands capitalizing on the “mobile-first” mentality?

  • What are the top ecommerce platforms in key countries like Mexico and Brazil?

KEY STAT: Mobile will be the primary driver of retail ecommerce sales in Latin America this year. We estimate the region will be home to the world’s fast-growing mcommerce market, at 36.3%, followed by North America (28.8%) and Asia-Pacific (28.6%).


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