On today’s episode of “Behind the Numbers,” eMarketer research analyst Matteo Ceurvels sheds light on the latest digital and mobile commerce trends in Latin America that answer some of the following questions:
How much retail business is done through digital channels in the most populous countries in the region?
How are brands capitalizing on the “mobile-first” mentality?
What are the top ecommerce platforms in key countries like Mexico and Brazil?
KEY STAT: Mobile will be the primary driver of retail ecommerce sales in Latin America this year. We estimate the region will be home to the world’s fast-growing mcommerce market, at 36.3%, followed by North America (28.8%) and Asia-Pacific (28.6%).
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