Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
On this episode, Kathrin Bussmann and I talk about my most recent report for eMarketer, which was released at the end of March 2019: “Latin America Digital Ad Spending 2019: As More Consumers Turn to Digital, Ad Spending Grows”.
Read More"Behind the Numbers" completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer's Paul Verna and Matteo Ceurvels discuss the platforms, popular sports and opportunities for marketers.
Read MoreOn this episode, Kathrin Bussmann and I dive into the key findings from my most recent report for eMarketer: Latin America Ecommerce 2018: Digital Buyer Trends for Argentina, Brazil and Mexico.
Read MoreHow is online shopping progressing in Latin America? In the latest episode of "Behind the Numbers," Latin America specialist Matteo Ceurvels and forecaster Eric Haggstrom discuss the unique challenges in the market, the top ecommerce properties, the role of mobile and more.
Read MoreToday on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Read MoreIn the latest episode of "Behind the Numbers," eMarketer's Matteo Ceurvels and Oscar Orozco discuss how fans in Latin America will watch, follow, and stream the World Cup.
Read MoreI’ve had the pleasure of being featured on Kathrin Bussmann's show on a previous episode of this podcast in November 2017. Today, I am back to talk about eMarketer‘s most recent report on Latin-America: the “LATAM Ad Spending Summary 2018” report, which was released just last month.
Read MoreIn this episode of eMarketer’s “Behind the Numbers,” Latin America specialist Matteo Ceurvels and Forecasting Analyst Andrea Szasz break down ad spending trends in Latin America, with a focus on digital.
Read MoreEvery week, on The Worldly Marketer Podcast, Kathrin Bussman talks to a different expert in the field of global marketing to learn more about the challenges and the rewards of reaching out to a multi-regional, multilingual and multi-cultural audience. On her latest episode, Kathrin and Matteo Ceurvels chat about his background, cultural influences, as well as the latest trends in digital usage and marketing in Latin America!
Read MoreIn the latest episode of "Behind the Numbers," eMarketer's Matteo Ceurvels and Paul Verna discuss Netflix's position in Latin America, and how other local players are driving viewership.
Read MoreMy journey to becoming a multicultural digital strategist took many years but started with a love of languages and people--combined over the course of my career with an interest in marketing and communications. From starting my own consulting practice to working in the technology, start-up, and cultural spaces, I never planned my career as a strategist, but rather fell into it.
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