Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions.
How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world?
eMarketer’s Matteo Ceurvels sat down with executives from Twitter, comScore, and AmpLive during AdWeek LATAM 2018 to discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.