The iProspect Roundtables: New Sound. New Rules.

in

In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. In new formats, from podcasts to voice assistants, voice has become a new medium driving consumer and brand behavior. ​

This roundtable explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.

FEATURING:

  • ZIAD AHMED, ACTIVIST, ENTREPRENEUR

  • ERICA ANDERSON, EXECUTIVE PRODUCER

  • KARA SWISHER AT VOX MEDIA MAX CUTLER, PRESIDENT, PARCAST

  • MATTEO CEURVELS, REGIONAL ANALYST, eMARKETER ​

Moderated by: Christina Malcom, Senior Director, Paid Search, iProspect US