Video: EMARKETER's 2025 Forecast for Ad Spending in Latin America

“Latin America’s ad market will continue its upward trajectory despite mounting economic headwinds in key markets,” says Matteo Ceurvels, EMARKETER’s principal analyst for Latin America. “Rebounds in Argentina and Chile will buoy regional momentum, offsetting slower growth in Mexico due to trade tensions with the US. Meanwhile, rising investment in digital formats like social and retail media will propel total spending past $40 billion.”