Latin America Retail Media Ad Spending Forecast 2025: Unpacking the Region’s Fastest-Growing Digital Ad Channel

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Retail media in Latin America shows no signs of slowing. Sustained double-digit gains in Brazil and Mexico will turn the region into a retail media hotspot. Mercado Libre stands to benefit most from the channel’s strong growth trajectory.

*Click here to read the full report on EMARKETER’s website.

This deck covers:

  • The size of the retail media opportunity for ad buyers and sellers

  • Countries and retailers fueling growth

  • Insights into the implications of retail media’s rapid ascent

This deck can help you:

  • Develop media strategy (brands, agencies)

  • Allocate budget for campaigns (brands, agencies)

  • Showcase opportunities to customers (agencies, media platforms, solution providers)

  • Determine market sizing (agencies, media platforms, solution providers)

  • Develop go-to-market strategy (agencies, media platforms, solution providers)

Executive summary:

  • Latin America’s retail media ad market is growing fast, but from a small base.

  • Brazil and Mexico are global standouts.

  • Mercado Libre dominates the regional market—and is widening its lead.

  • Regional advertisers should make retail media a priority.