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“Earnings from Brazil’s two largest local retailers—Casas Bahia and Magazine Luiza—in 2025 show how the country’s ecommerce market is shifting, with partnerships, retail media, and AI emerging as key growth engines," said Matteo Ceurvels, EMARKETER principal analyst for Latin America and Spain.
Read More“Latin America’s ecommerce base is scaling fast as retail media, cross-border marketplaces, and short-form video reshape how brands reach buyers,” said Matteo Ceurvels, EMARKETER prinicpal analyst for Latin America and Spain. "Our survey examines key channels for growth as consumers increasingly move online.
Read MoreLatin America’s video market is nearing peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the immense popularity of short-form video are reshaping online viewing habits—forcing advertisers and streaming services to rethink formats and monetization strategies.
Read MoreMexico’s digital advertising industry is rapidly transforming as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read MoreBrazil’s digital advertising industry continues to transform as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read More"From gamified shopping to new ad alliances, Latin America’s digital economy is evolving fast," said EMARKETER principal analyst Matteo Ceurvels. Explore five trends that will define the coming year in our latest report, "Latin America Trends to Watch in 2026."
Read MoreLatin America’s digital advertising industry is transforming as new formats, channels, and players emerge. EMARKETER’s third annual survey explores the market dynamics, challenges, and opportunities shaping how the regional landscape will evolve over the next 12 months.
Read MoreO mercado de varejo digital da América Latina continuará a crescer em ritmo de dois dígitos este ano, demonstrando sua resiliência no cenário global apesar das crescentes tensões geopolíticas e comerciais, segundo o relatório Latin America Ecommerce Forecast 2025 da EMARKETER.
Read MoreLatin America’s retail ecommerce market will continue to grow at a double-digit clip this year, proving its resilience on the global stage despite mounting geopolitical and trade tensions, according to EMARKETER’s Latin America Ecommerce Forecast 2025 report.
Read MoreLatin America will post the world’s fastest ecommerce gains in 2025, growing 1.5 times faster than the global average. Stronger wages and easing inflation are fueling recovery across key markets.
Read MoreLatin America’s retail media ecosystem is expanding fast as new players, formats, and solutions draw in more ad dollars. But limited self-service offerings and the lack of standardized metrics hinder its full potential.
Read More“Retail media ad spending in Latin America will surpass 10% of digital ad spending in 2025 for the first time and more than double by 2029,” said EMARKETER principal analyst Matteo Ceurvels. “Brands need to act quickly to localize in top-growth markets.”
Read MoreEMARKETER’s inaugural Mexico Ad Spending Benchmarks collection provides forecasts and insights for total media, digital, search, display, retail media, connected TV, and social network ad spending to enable direct benchmarking against the market.
Read MoreEMARKETER’s inaugural Brazil Ad Spending Benchmarks collection provides forecasts and insights for total media, digital, search, display, retail media, connected TV, and social network ad spending to enable direct benchmarking against the market.
Read MoreDespite economic uncertainty, Latin America’s ad market is booming. Digital investment and notable rebounds in Argentina and Chile will push overall spending higher—even as Mexico faces US trade turbulence—according to EMARKETER's principal analyst for Latin America, Matteo Ceurvels.
Read More"With strong fan engagement and record-setting audiences, Eurovision offers a playbook on how to connect through shared cultural experiences—no glitter cannon required," said Matteo Ceurvels, EMARKETER's principal analyst for Latin America and Spain.
Read MoreAustria’s JJ may have taken home the trophy at Eurovision 2025 with his song “Wasted Love,” but broadcasters, brands, and the city of Basel walked away as the true winners of the world’s biggest music competition. Held on May 13, 15, and 17, the contest brought together artists from 37 countries who battled it out to become this year’s champion. With record-setting viewership, high-impact brand campaigns, and a major economic windfall for the Swiss host city, Eurovision once again proved it delivers far more than just earworms and catchy tunes.
Read More“Latin America’s commerce media ecosystem is rapidly evolving as nonretail players look to monetize their own first-party data,” said Matteo Ceurvels, EMARKETER’s principal analyst for Latin America. “But unlike in the US, the convergence of retail and financial services in Latin America is giving rise to a distinct multi-industry model, shaping the next evolution of the region’s multibillion-dollar digital advertising market.”
Read MoreUS President Donald Trump’s tariffs could reshape trade between the world’s largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion. These changes will force US-based brands to navigate a web of rising costs, supply chain disruptions, and growing competition from local, Asian, and European players. This FAQ examines how Trump’s erratic trade policies could affect US brands that do business with Latin America—and what steps they can take to prepare.
Read More“Latin America saw a massive wave of digitalization in response to the COVID-19 pandemic, but its transformation is far from over,” said Matteo Ceurvels, EMARKETER’s principal analyst for Latin America and Spain. “The pace of digitization has varied across the region, with Mexico emerging as a more mature outlier.”
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