Unlock LATAM 2026 | Cracking LATAM: Hard-Won Lessons From Brands Who've Done It

Unlock LATAM is an exclusive ecommerce event focused on the vast opportunities in ecommerce across Latin America. The event brings together over 100 global sellers, brands, ecommerce leaders, marketplace executives, and key decision-makers for a day of high-level insights and meaningful connections. Through curated sessions led by industry experts, the event explores bold strategies, real-world execution, and the ideas shaping the next era of global expansion across emerging markets.

In this session, EMARKETER principal analyst for Latin America, Matteo Ceurvels, moderated a panel on the challenges and opportunities that Latin America presents for brands looking to expand internationally.