Why BRAZIL has become one of the most PROMISING e-commerce MARKETS in the world with Matteo Ceurvels

In this episode of the "Forum Stories" series, we welcome Matteo Ceurvels from eMarketer to assess the current state of Brazilian e-commerce and the trends that will shape the sector in the coming years.

Throughout the interview, Matteo compares the national scenario with mature markets, such as China and the United States, explaining the reasons that have transformed the country into a benchmark in Latin America and highlighting the factors driving this growth, including the strength of marketplaces, the rapid adoption of technology, and the new behavior of the digital consumer.

Ceurvels also shares his vision on the upcoming challenges for the market, showing how Artificial Intelligence (AI), retail media, and new shopping experiences should gain prominence in the strategies of brands and retailers.