Brazil Ecommerce by Category Forecast 2022: 10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

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Executive Summary

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

Key Question: What is the outlook for retail ecommerce sales at the product category level in Brazil?

KEY STAT: Food and beverage will be the fastest-growing category in Brazil this year—and through 2026—as local players continue to scale their digital operations within this segment to keep pace with rising consumer demand.

What’s Inside

This report is part of a global ecommerce series and contains our latest forecasts for ecommerce in Brazil through 2026. It includes our estimates for the following areas:

  • Total Retail Ecommerce Sales

  • Retail Ecommerce Sales, by Product Category

  • Digital Buyers