Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Brazil’s digital advertising industry continues to transform as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read MoreLatin America’s ecommerce landscape is incredibly nuanced, shaped by the unique market dynamics of its major economies, according to EMARKETER. Argentina, Brazil, Chile, Colombia, Mexico, and Peru will each contribute distinctively to the region’s overall growth outlook. They reflect a diverse tapestry of consumer behaviors, varying stages of digital adoption, economic recovery, and the impact of leading ecommerce players in each market.
Read MoreBrazil bans X, targeting its free-speech stance. Elon Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.
Read MorePix is a state-owned instant payments system in Brazil that allows people, companies, and government entities to make money transfers 24 hours a day, seven days a week, in a matter of seconds. Its immense popularity has dethroned cash as king and is putting card networks and Brazil’s three-decades-old cash-based payment voucher—the boleto bancário—on notice.
Read MoreOs motores de busca tradicionais perderam espaço na disputa pela preferência dos consumidores que pesquisam produtos para comprar pela internet. Segundo estudo do eMarketer | Insider Intelligence, realizado pelo Livepanel, os sites de varejo são hoje a principal fonte de pesquisa de produtos entre os latino-americanos, à frente, inclusive, das redes sociais.
Read MoreTraditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.
Read MoreEn nuestro último pronóstico sobre el uso de las redes sociales en América Latina, desglosamos a los usuarios en 6 mercados clave: Argentina, Brasil, Chile, Colombia, México y Perú. También hablamos de las grandes tendencias entre las principales redes sociales, incluidos los problemas en Facebook, la inestabilidad en Twitter y el ascenso continuo de TikTok. ¿Qué le depara a la región donde casi 9 de cada 10 usuarios de Internet usan redes sociales?
Read MoreIn eMarketer’s latest forecast for social media usage in Latin America, we break out users in six key markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss big trends among the top social networks, including the woes at Facebook, the instability at Twitter, and the continued ascension of TikTok. What’s next for the region where nearly 9 in 10 internet users use social networks?
Read MoreNew research suggests consumers in Latin America strongly prefer CTV over linear: Freemium and AVOD offerings are powering adoption, with the trend especially noteworthy in Brazil.
Read MoreSeveral major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.
Read MoreBrazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.
Read MoreRetail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.
Read MoreAd spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.
Read MoreTikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
Read MoreThis report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Read MoreMatteo Ceurvels spoke with Rodrigo Gouveia, CEO of Inter Marketplace at Banco Inter, to hear his thoughts on how fintech companies, like Banco Inter, are working to help close the divide between banked and unbanked consumers and democratize access to the digital economy for all.
Read MoreAccording to eMarketer, next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion.
Read MoreAriel Szarfsztejn, vicepresidente senior de Mercado Envíos, explica en entrevista los desafíos que Mercado Libre ha atravesado a lo largo de los años y sus continuos esfuerzos de sostenibilidad.
Read MoreLogistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proves to be a complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries. Ariel Szarfsztejn, senior vice president of Mercado Envíos, talks about the challenges the company has navigated through over the years and its ongoing sustainability efforts.
Read MoreIt’s no secret that consumers in Latin America are notoriously heavy social network users. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a growing audience—inevitably challenging Facebook’s dominance in a region where social media usage has historically been synonymous with Facebook products.
Read More