Latin America Digital Video Viewing Habits 2026: How Mobile-First Behaviors, Platform Concentration, and Ad-Supported Models Are Reshaping Video Consumption

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Latin America’s video market is nearing peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the immense popularity of short-form video are reshaping online viewing habits—forcing advertisers and streaming services to rethink formats and monetization strategies.

This deck covers:

  • Digital video viewer forecasts by country, device, and platform

  • Key viewing behaviors shaping engagement and content consumption

  • Emerging digital video advertising opportunities across ad-supported streaming and connected TV (CTV)

This deck can help you:

  • Develop media strategy and allocate budget for campaigns (brands)

  • Showcase opportunities to customers (agencies)

  • Determine market sizing, develop go-to-market strategy, and win new business (media platforms, solution providers)

*Click here to read the full report on EMARKETER’s website.