Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Latin America’s video market is nearing peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the immense popularity of short-form video are reshaping online viewing habits—forcing advertisers and streaming services to rethink formats and monetization strategies.
Read MoreNetflix gets a boost from Latin America in Q1 2023. “The region is a vital market for new users and revenue growth, despite controversial password sharing changes,” said Matteo Ceurvels, senior analyst for Latin America and Spain at eMarketer | Insider Intelligence.
Read MoreAt 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific, according to eMarketer | Insider Intelligence’s latest forecasts. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.
Read MoreLa economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.
Read MoreLatin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.
Read MoreNew research suggests consumers in Latin America strongly prefer CTV over linear: Freemium and AVOD offerings are powering adoption, with the trend especially noteworthy in Brazil.
Read Moremediasmart, la plataforma omnicanal para publicidad programática, junto con Logan, una empresa de tecnología móvil y big data para agencias y empresas, y eMarketer | Insider Intelligence, una empresa de investigación de mercado basada en suscripción que brinda información y tendencias relacionadas con el marketing digital, los medios y commerce, lanza un estudio sin precedentes sobre la evolución exponencial de la CTV y las preferencias de los usuarios en este dispositivo en América Latina.
Read Moremediasmart, the omnichannel platform for programmatic advertising, together with Logan, a mobile technology and big data company for agencies and enterprises, and eMarketer | Insider Intelligence, a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce, launch an unprecedented study on the exponential evolution of CTV and user preferences in this device, across Latin America.
Read MoreA medida que esta competencia se intensifica, el aumento en la oferta de servicios de streaming y la fractura de las bibliotecas de contenido obligarán a los consumidores mexicanos a priorizar las plataformas que más valoran. También crearán una oportunidad única para que las plataformas más baratas, o sostenidas por publicidad, se adentren y ganen cuota de mercado entre los consumidores conscientes de los precios.
Read MoreThe proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
Read MoreDisney+ debutó hace más de un año en Estados Unidos, Canadá y Países Bajos. Ahora está oficialmente disponible para los consumidores de Latinoamérica. Los suscriptores de la plataforma podrán disfrutar de acceso ilimitado a la amplia gama de contenido de Disney, Pixar, Marvel, Star Wars, National Geographic, Fox y más.
Read MoreA little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.
Read MoreGreater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021. That’s 40.1% of the country’s population.
Read MoreFrom classic telenovelas to sports, TV has played a pivotal role in Mexico. But as digital video continues to vie for consumers’ attention, pay TV providers like Televisa are quickly adapting to Mexico viewers' growing digital habits.
Read MoreThough Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. In Latin America, eMarketer estimates that Netflix’s viewership growth will remain strong.
Read MoreEric Tourtel, vicepresidente senior de Latinoamérica de la plataforma de publicidad de video out-stream Teads, habla sobre las últimas tendencias de la publicidad de video móvil que han salido de la región y lo que está por venir para este formato creciente.
Read More