Latin America Ecommerce Forecast 2025

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The Region Reclaims Its Spot as the World’s Fastest-Growing Ecommerce Market, Defying Global Trade Headwinds

Retail ecommerce sales in Latin America will continue to grow at a double-digit clip this year, but momentum will remain uneven across the region’s major markets. Argentina’s rebound contrasts with slower gains in Brazil and Mexico, while Central America emerges as a promising multibillion-dollar market to watch.

Key Question: What is the outlook for regional and country-by-country retail and ecommerce sales in Latin America?

Key Stat: Latin America will lead the world in retail ecommerce growth this year at 12.2%, expanding 1.5 times faster than the worldwide average.

Executive Summary

  • Latin America will reclaim its title as the world’s fastest-growing ecommerce region.

  • Argentina, Brazil, and Mexico will define Latin America’s ecommerce growth story.

  • Ecommerce penetration will deepen across Latin America.

Read the full report here.