Eurovision 2025 delivers a noteworthy performance for broadcasters, brands, and Basel

May 19, 2025 by Matteo Ceurvels in Article

Austria’s JJ may have taken home the trophy at Eurovision 2025 with his song “Wasted Love,” but broadcasters, brands, and the city of Basel walked away as the true winners of the world’s biggest music competition. Held on May 13, 15, and 17, the contest brought together artists from 37 countries who battled it out to become this year’s champion. With record-setting viewership, high-impact brand campaigns, and a major economic windfall for the Swiss host city, Eurovision once again proved it delivers far more than just earworms and catchy tunes.

Why marketers and retailers should tune into Eurovision

May 15, 2023 by Matteo Ceurvels in Article

Eurovision, the annual international singing contest that concludes on Saturday, has become increasingly popular with brands that are drawn by its celebration of inclusion and high viewership that tops the Super Bowl.

Consumers in Europe will be more attuned to brand purpose and messaging

January 25, 2021 by Matteo Ceurvels in Article

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.