Latin America Ecommerce Market Shares 2026: Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Retailers

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Retail ecommerce sales in Latin America will grow by $54.45 billion over the next two years. While Mercado Libre and Amazon will capture roughly two-thirds of these incremental sales, a nearly $19 billion opportunity remains for small and medium-sized retailers.

This deck covers:

  • Latin America’s ecommerce market by leading retailers’ market share

  • Key shifts in market share between 2026 and 2028

  • White space sales opportunities for retailers to grab market share

*Link to the full report here.

Executive Summary:

  • Latin America’s retail ecommerce opportunity is massive, but unevenly distributed. Brazil, Mexico, and Argentina dominate the market, making them critical battlegrounds for retailers vying for consumer spending.

  • Market dominance is consolidating, but the field remains fragmented. Mercado Libre and Amazon continue to pull ahead, backed by strong digital ecosystems and logistical advantages. Still, more than half of ecommerce sales in Latin America remain outside their domain, giving other retailers room to grow their market share.

  • Future growth will intensify competition, increasing pressure on retailers to innovate. Mercado Libre, Amazon, and Walmart will be the only players to make meaningful gains in market share over the next two years, forcing smaller retailers to compete on efficiency, fulfillment, and differentiation to stay relevant.