Mexico Ecommerce Market Shares 2026: Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Retailers

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Retail ecommerce sales in Mexico will increase by $14.52 billion over the next two years. While Mercado Libre and Amazon will capture more than two-thirds of these incremental sales, a $4.52 billion opportunity remains up for grabs.

This deck covers:

  • Mexico’s ecommerce market by leading retailers’ market share

  • Key shifts in market share between 2026 and 2028

  • White-space sales opportunities for retailers to grab market share

*Link to the full report here.

Executive Summary:

  • Mexico’s retail market is rapidly digitizing. By 2028, ecommerce will account for about 20% of total retail sales, placing Mexico among the most digitally penetrated retail markets in the world.

  • Mercado Libre and Amazon dominate Mexico’s ecommerce market. They will lead the market by a wide margin, even as other players post double-digit gains. Despite their duopoly hold over the market, roughly half of ecommerce sales in Mexico remain in play for other retailers.

  • Future growth will favor the Mercado Libre-Amazon duopoly, raising the stakes for retailers to innovate. Among the companies we forecast, only Mercado Libre and Amazon will meaningfully increase their market shares over the next two years. This will force small and medium-sized retailers to compete on efficiency, fulfillment, and customer value to stay relevant.