Consumers' car rides are changing, whether that's due to their connected vehicles or the mobile devices they bring with them on the road. Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, envisions that cars will transform from a means of transportation to a service, and sees marketers picking up on this trend by using the advancing advertising capabilities on its navigation platform.Read More
Mexico’s newest president was sworn into office on December 1, 2018. While this has sparked confidence among consumers—as well as an uptick in retail sales—retailers remain skeptical. Here’s a look at what lies ahead for the country’s retail industry in these changing times.Read More
A pesar de su reputación de ser lento en la adopción de comercio electrónico, México pronto podría ser una mina de oro para los minoristas en línea, pero primero tienen que enfrentar los desafíos económicos actuales. Sebastián Moglia Claps, Managing Director & Partner de Shake Again, habla sobre los factores que impulsan el crecimiento del comercio electrónico en México y lo que depara el futuro.Read More
In late April, Mexico’s Federal Telecommunications Institute approved a new rule that requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals.
The move came after months of pressure from the National Chamber of Radio and Television Industry (CIRT) and makes Mexico the first country in the world to enact such legislation.Read More