Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

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eMarketer Scales Back Ad Spend Estimate for Brazil Amidst Economic Uncertainty

July 30, 2017 by Matteo Ceurvels in Article

Brazil’s economy has experienced weaker growth than expected over the past year thanks to increasing unemployment, political turmoil, and high consumer prices. As a result, eMarketer has downgraded its total media ad spending outlook for the country to 5.7% for 2017.

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July 30, 2017 /Matteo Ceurvels
Ad Spending, Brazil
Article
1 Comment

In Argentina, an iPhone Costs 150% More than It Does in the US

July 30, 2017 by Matteo Ceurvels in Article

The iPhone has finally arrived in Argentina, but the device is still unaffordable for most people. Data from IntegraGO, a consulting agency in Argentina specializing in trade marketing, noted that iPhones cost roughly 150% more in Argentina than they do in the US.

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July 30, 2017 /Matteo Ceurvels
Argentina, Mobile
Article
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