Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Mexico’s digital advertising industry is rapidly transforming as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read MoreBrazil’s digital advertising industry continues to transform as new formats, channels, and players emerge. EMARKETER’s third annual survey, authored by principal analyst Matteo Ceurvels, explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.
Read MoreEMARKETER’s inaugural Mexico Ad Spending Benchmarks collection provides forecasts and insights for total media, digital, search, display, retail media, connected TV, and social network ad spending to enable direct benchmarking against the market.
Read MoreEMARKETER’s inaugural Brazil Ad Spending Benchmarks collection provides forecasts and insights for total media, digital, search, display, retail media, connected TV, and social network ad spending to enable direct benchmarking against the market.
Read MoreDespite economic uncertainty, Latin America’s ad market is booming. Digital investment and notable rebounds in Argentina and Chile will push overall spending higher—even as Mexico faces US trade turbulence—according to EMARKETER's principal analyst for Latin America, Matteo Ceurvels.
Read More"With strong fan engagement and record-setting audiences, Eurovision offers a playbook on how to connect through shared cultural experiences—no glitter cannon required," said Matteo Ceurvels, EMARKETER's principal analyst for Latin America and Spain.
Read MoreRetail media is quickly becoming an integral part of ad buyers’ digital advertising strategies in Latin America. Our first-ever regional survey delves into retail media’s emerging role as a leading marketing touchpoint and advertising destination, the key players in Latin America, and how the regional landscape will evolve over the next 12 months.
Read MoreTraditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.
Read MoreLa economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.
Read MoreLatin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.
Read MoreAd spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.
Read MoreA medida que esta competencia se intensifica, el aumento en la oferta de servicios de streaming y la fractura de las bibliotecas de contenido obligarán a los consumidores mexicanos a priorizar las plataformas que más valoran. También crearán una oportunidad única para que las plataformas más baratas, o sostenidas por publicidad, se adentren y ganen cuota de mercado entre los consumidores conscientes de los precios.
Read MoreThis report features our latest forecasts for ad spending in Latin America, including six markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. It also examines six key regional trends in 2021 and beyond.
Read MoreThe fallout from the coronavirus and the political turmoil seen throughout the region in recent months will have more negative consequences for traditional media this year than for digital media. While we expect traditional media outlays to decrease by 17.5%, digital will continue to grow in terms of share and real investment as advertisers pivot their ad budgets toward online channels amid market volatility.
Read MoreLatin America is no stranger to turbulent market activity, but the coronavirus is unlike anything the region has seen before. As a result, eMarketer substantially revised its March 2020 ad spending forecasts to best reflect the rapidly changing landscape.
Read MoreWith Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.
Read MoreLa rebaja de eMarketer sigue a la ratificación del Proyecto de Ley 2133 hace un año—que se le conoce más comúnmente como la Ley Mulder—cuyo objetivo era bloquear a las empresas estatales, así como a entidades de gobierno nacionales y locales, de la publicidad en medios de comunicación privados.
Read MoreeMarketer’s downgrade follows ratification of Bill 2133 one year ago—more commonly known as the Mulder Law—which aimed to block state companies, as well as national and local governments, from advertising on private media.
Read MoreDigital advertising in Latin America remains lower than the global average, inhibited by relatively low digital penetration and the sheer power of TV within the region. However, as more people come online for the first time, brands are making digital an integral part of their media strategy to better connect and engage with consumers across all channels.
Read MoreEn un mundo hipotético en el que España le otorgó a Cataluña su independencia, ¿cuáles son algunas de las semejanzas y diferencias que existirían entre estas dos naciones desde una perspectiva digital? eMarketer examina cinco áreas clave que los marketers necesitan saber para tener éxito en ambos mercados.
Read More