Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

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Eurovision 2025 hits all the right notes for brands

May 19, 2025 by Matteo Ceurvels in Article

"With strong fan engagement and record-setting audiences, Eurovision offers a playbook on how to connect through shared cultural experiences—no glitter cannon required," said Matteo Ceurvels, EMARKETER's principal analyst for Latin America and Spain.

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May 19, 2025 /Matteo Ceurvels
Ad Spending, Advertising, Digital Advertising, Music
Article
Comment

Eurovision 2025 delivers a noteworthy performance for broadcasters, brands, and Basel

May 19, 2025 by Matteo Ceurvels in Article

Austria’s JJ may have taken home the trophy at Eurovision 2025 with his song “Wasted Love,” but broadcasters, brands, and the city of Basel walked away as the true winners of the world’s biggest music competition. Held on May 13, 15, and 17, the contest brought together artists from 37 countries who battled it out to become this year’s champion. With record-setting viewership, high-impact brand campaigns, and a major economic windfall for the Swiss host city, Eurovision once again proved it delivers far more than just earworms and catchy tunes.

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May 19, 2025 /Matteo Ceurvels
Advertising, Digital Advertising, Music, Europe
Article
Comment

Why marketers and retailers should tune into Eurovision

May 15, 2023 by Matteo Ceurvels in Article

Eurovision, the annual international singing contest that concludes on Saturday, has become increasingly popular with brands that are drawn by its celebration of inclusion and high viewership that tops the Super Bowl.

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May 15, 2023 /Matteo Ceurvels
Europe, Music
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