Principales tendencias de América Latina para 2024: 5 tendencias clave que redefinirán el mercado publicitario en 2024

January 12, 2024 by Matteo Ceurvels in Article, Español

Insider Intelligence | eMarketer anunció la publicación de su informe anual sobre las principales tendencias de este año en publicidad, comercio y retail media en América Latina. La edición 2024 del informe revela nuevos pronósticos e investigación primaria y destaca cinco tendencias que, según el analista principal Matteo Ceurvels, redefinirán el mercado regional en los próximos meses.

How macroeconomic trends will impact consumer spending in Latin America this year

August 10, 2022 by Matteo Ceurvels in Article

Retailers in Latin America will face a slew of macroeconomic challenges this year as rapidly changing market conditions weigh heavily on consumers’ minds—and wallets. eMarketer | Insider Intelligence’s latest report, "Latin America Ecommerce Forecast 2022," explores how the ongoing geopolitical upheaval and economic uncertainty in the region will impact consumer spending in each of the three markets the company forecasts.

How Did Chile’s Political Crisis Affect Its Digital Ad Market?

March 13, 2020 by Matteo Ceurvels in Article

With Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.

How Will an AMLO Presidency Affect Mexico’s Retail Sector?

December 06, 2018 by Matteo Ceurvels in Article

Mexico’s newest president was sworn into office on December 1, 2018. While this has sparked confidence among consumers—as well as an uptick in retail sales—retailers remain skeptical. Here’s a look at what lies ahead for the country’s retail industry in these changing times.