DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR – compliant from the get-go. – Matteo Ceurvels, eMarketer.Read More
I recently had the pleasure of being interviewed by Ana Gaona, a fellow global citizen who works at Measurence. Measurence is a location intelligence company with offices in Milan and New York City. Their software helps marketers quantify people’s offline behavior in order to deliver actionable analytics for the physical world.
During my interview with Ana, we discussed my background, experience working with out-of-home (OOH) advertising in Latin America, as well as some of the challenges and trends around OOH in general.Read More