Shaping Metrics for Out-of-Home Advertising in Latin America

July 30, 2017 by Matteo Ceurvels in Interview

I recently had the pleasure of being interviewed by Ana Gaona, a fellow global citizen who works at Measurence. Measurence is a location intelligence company with offices in Milan and New York City. Their software helps marketers quantify people’s offline behavior in order to deliver actionable analytics for the physical world.

During my interview with Ana, we discussed my background, experience working with out-of-home (OOH) advertising in Latin America, as well as some of the challenges and trends around OOH in general.

New Rules in Mexico Unlock FM Radio on Smartphones

July 30, 2017 by Matteo Ceurvels in Article

In late April, Mexico’s Federal Telecommunications Institute approved a new rule that requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals.

The move came after months of pressure from the National Chamber of Radio and Television Industry (CIRT) and makes Mexico the first country in the world to enact such legislation.

eMarketer Scales Back Ad Spend Estimate for Brazil Amidst Economic Uncertainty

July 30, 2017 by Matteo Ceurvels in Article

Brazil’s economy has experienced weaker growth than expected over the past year thanks to increasing unemployment, political turmoil, and high consumer prices. As a result, eMarketer has downgraded its total media ad spending outlook for the country to 5.7% for 2017.

In Argentina, an iPhone Costs 150% More than It Does in the US

July 30, 2017 by Matteo Ceurvels in Article

The iPhone has finally arrived in Argentina, but the device is still unaffordable for most people. Data from IntegraGO, a consulting agency in Argentina specializing in trade marketing, noted that iPhones cost roughly 150% more in Argentina than they do in the US.