Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

En México, el video gratuito sostenido por publicidad tiene ventaja sobre los modelos de suscripción

May 13, 2021 by Matteo Ceurvels in Español, Article

A medida que esta competencia se intensifica, el aumento en la oferta de servicios de streaming y la fractura de las bibliotecas de contenido obligarán a los consumidores mexicanos a priorizar las plataformas que más valoran. También crearán una oportunidad única para que las plataformas más baratas, o sostenidas por publicidad, se adentren y ganen cuota de mercado entre los consumidores conscientes de los precios.

In Latin America, free ad-supported video has the edge

May 13, 2021 by Matteo Ceurvels in Article

The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.

Latin America Ad Spending 2021: 6 Key Figures and Trends for a Post-Pandemic World

May 13, 2021 by Matteo Ceurvels in Article

This report features our latest forecasts for ad spending in Latin America, including six markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. It also examines six key regional trends in 2021 and beyond.

Consumers in Europe will be more attuned to brand purpose and messaging

January 25, 2021 by Matteo Ceurvels in Article

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

December 21, 2020 by Matteo Ceurvels in Article

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.

América Latina será el mercado de comercio electrónico minorista de más rápido crecimiento este año

December 15, 2020 by Matteo Ceurvels in Article, Español

El impresionante crecimiento de América Latina le permitirá asegurarse un lugar como el mercado de comercio electrónico minorista regional de más rápido crecimiento de este año a nivel mundial por primera vez desde que comenzamos a cubrir la región en 2009.

Latin America will be the fastest-growing retail ecommerce market this year

December 15, 2020 by Matteo Ceurvels in Article

Latin America's impressive growth will allow it to secure a spot as this year’s fastest-growing regional retail ecommerce market worldwide for the first time since we began covering the region in 2009. It is also the first time that Asia-Pacific will no longer hold its historical No. 1 position in our regional ranking.

Disney+ llega a Latinoamérica en medio de una fuerte competencia por el mercado de entretenimiento en casa

November 18, 2020 by Matteo Ceurvels in Article, Español

Disney+ debutó hace más de un año en Estados Unidos, Canadá y Países Bajos. Ahora está oficialmente disponible para los consumidores de Latinoamérica. Los suscriptores de la plataforma podrán disfrutar de acceso ilimitado a la amplia gama de contenido de Disney, Pixar, Marvel, Star Wars, National Geographic, Fox y más.

Disney+ Officially Launches in Latin America amid Consumer Demand for Indoor Entertainment

November 17, 2020 by Matteo Ceurvels in Article

A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

Netflix and Local Players Will Drive Subscription OTT Users in Spain

October 02, 2020 by Matteo Ceurvels in Article

Greater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021. That’s 40.1% of the country’s population.

Digital Ad Spending in Latin America Is Growing Despite Market Volatility

July 20, 2020 by Matteo Ceurvels in Article

The fallout from the coronavirus and the political turmoil seen throughout the region in recent months will have more negative consequences for traditional media this year than for digital media. While we expect traditional media outlays to decrease by 17.5%, digital will continue to grow in terms of share and real investment as advertisers pivot their ad budgets toward online channels amid market volatility.

Latin America Digital Ad Spending Update Q2 2020: Advertisers Pivot Toward Digital amid Market Volatility

July 06, 2020 by Matteo Ceurvels in Article

Latin America is no stranger to turbulent market activity, but the coronavirus is unlike anything the region has seen before. As a result, eMarketer substantially revised its March 2020 ad spending forecasts to best reflect the rapidly changing landscape.

Hot Sale 2020 Helps Revitalize Mexico’s Battered Economy

June 24, 2020 by Matteo Ceurvels in Article

Despite Mexico’s bleak economic outlook and rising number of new COVID-19 infections, AMVO managed to hold its most successful Hot Sale yet, taking place from May 22 to June 1. Business-to-consumer (B2C) ecommerce sales surged 81.9% year over year, from $575.8 million to $1.05 billion, according to official figures released last week.

Latin America Ecommerce 2020: How COVID-19 Will Affect Growth and Sales in Argentina, Brazil and Mexico

June 19, 2020 by Matteo Ceurvels in Article

Latin America is no stranger to turbulent market activity, but the pandemic is unlike anything the region has seen before. As a result, eMarketer substantially revised its previous total retail and ecommerce forecasts to best reflect the rapidly changing landscape.

eMarketer and Business Insider Intelligence are now "Insider Intelligence"

May 06, 2020 by Matteo Ceurvels in Article

“Insider Intelligence” is being announced today as the brand name of the newly-formed parent company of eMarketer and Business Insider Intelligence (BII), both subsidiaries of Axel Springer. Insider Intelligence’s mission is to become the world’s leading research company focused on digital transformation.

eMarketer y Business Insider Intelligence ahora son "Insider Intelligence"

May 06, 2020 by Matteo Ceurvels in Español, Article

Hoy se anuncia "Insider Intelligence" como la marca de la nueva empresa matriz de eMarketer y Business Insider Intelligence (BII), ambas filiales de Axel Springer. La misión de Insider Intelligence es convertirse en la compañía de investigación líder a nivel mundial centrada en la transformación digital.

VIDEO: Marketing in Uncertain Times with MercadoLibre Advertising

April 06, 2020 by Matteo Ceurvels in Interview, Article

Juan Lavista, LATAM marketing and insights head at MercadoLibre Advertising, speaks with eMarketer vice president of business development Marissa Coslov about the ecommerce technology firm's response to the coronavirus pandemic, how marketers are adjusting their advertising campaigns in the wake of the crisis, and the most searched products in Latin America.

El impacto del COVID-19 en las empresas y los consumidores en América Latina

April 01, 2020 by Matteo Ceurvels in Español, Article

Se han reportado 19,959 casos confirmados del COVID-19 en 20 países de América Latina y el Caribe según las últimas cifras publicadas por la Universidad Johns Hopkins el 1 de abril por la mañana. Aunque la región representa solo el 2.3% de todos los casos globales, las empresas y los consumidores ya han comenzado a sentir su impacto a medida que los gobiernos se apresuran a contener la pandemia del coronavirus y mitigar sus posibles consecuencias económicas. Esto es lo que debes saber.

COVID-19’s Impact on Businesses and Consumers in Latin America

April 01, 2020 by Matteo Ceurvels in Article

Latin America and the Caribbean account for 2.3% of confirmed coronavirus cases worldwide, according to Johns Hopkins University (roughly 20,000 people as of April 1; data updated hourly), but businesses and consumers have already started feeling the impact of the virus as governments attempt to contain the pandemic and mitigate potential economic downturns. Here's what you need to know.