Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Amazon is letting third-party vendors in Brazil sell electronic goods within its marketplace. Even though local players continue to maintain market share, the country’s growing digital buyer population presents ample opportunity for the ecommerce giant.
Read MoreSnapchat’s data demands have made it a hard sell in Mexico. Yet, the platform has found an audience among younger millennials, who make up the majority of its users in the country.
Read MoreEn un mundo hipotético en el que España le otorgó a Cataluña su independencia, ¿cuáles son algunas de las semejanzas y diferencias que existirían entre estas dos naciones desde una perspectiva digital? eMarketer examina cinco áreas clave que los marketers necesitan saber para tener éxito en ambos mercados.
Read MoreIn a hypothetical world where Spain granted Catalonia its independence, what are some of the similarities and differences that would exist between these two nations from a digital perspective? eMarketer breaks down five key distinctions that marketers need to know to be successful in both marketplaces.
Read MoreCuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior.
Read MoreLatin America is home to Twitter’s second most active user base and some of the world’s most socially active political leaders.
Read MoreI recently had the pleasure of being interviewed by Ana Gaona, a fellow global citizen who works at Measurence. Measurence is a location intelligence company with offices in Milan and New York City. Their software helps marketers quantify people’s offline behavior in order to deliver actionable analytics for the physical world.
During my interview with Ana, we discussed my background, experience working with out-of-home (OOH) advertising in Latin America, as well as some of the challenges and trends around OOH in general.
Read MoreIn late April, Mexico’s Federal Telecommunications Institute approved a new rule that requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals.
The move came after months of pressure from the National Chamber of Radio and Television Industry (CIRT) and makes Mexico the first country in the world to enact such legislation.
Read MoreBrazil’s economy has experienced weaker growth than expected over the past year thanks to increasing unemployment, political turmoil, and high consumer prices. As a result, eMarketer has downgraded its total media ad spending outlook for the country to 5.7% for 2017.
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