Q4 is no longer as important for Latin American retailers
The last three months of the year used to be a make-or-break period for retailers, but consumers in Latin America are now spreading out their digital purchases over the entire year.
Read MoreLatin America Retail Ecommerce Players Update 2022: Sales Growth Slows amid a More Challenging Macroeconomic Environment
Retail ecommerce sales in Latin America remained strong in 2021, with a return to in-store shopping slowing down digital growth for some—but not all—companies. 2022 will be a more challenging year for retailers as ecommerce growth decelerates and shopping habits become more fluid.
Read MoreLatin America Ad Spending 2022: 4 Key Figures and Trends for the Year Ahead
Ad spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.
Read MoreOnline shoppers in Latin America turn to retailers’ websites instead of search engines for product research
The preference of online shoppers in Latin America to conduct pre-purchase product research on search engines like Google is losing out to a new habit of researching via the sites of multicategory retailers like Amazon and Mercado Libre.
Read MorePerformance-driven ad formats dominate Latin American retail media markets
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Read MoreLatin America Retail Media Advertising 2022: Double-Digit Gains in Digital Advertising and Retail Ecommerce Sales Spark New Opportunities for Brand Marketers
Retail media, while still nascent, has become a boon for marketers in Latin America in an increasingly competitive digital landscape. Ecommerce is reaching new heights, and brands vying to reach intent-driven shoppers with the right message at the right time will turn to retail media networks for their marketing strategies in 2022.
Read MoreTikTok now has more than 100 million users in Latin America
TikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
Read MoreLatin America Social Network Users 2022: TikTok Takes Flight as Other Platforms Fight to Win New Users
Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
Read MoreConsumidores de América Latina darán más importancia a problemas ambientales, sociales y de gobierno en 2022
Los consumidores de América Latina van por las marcas que ven los problemas sociales y de gobierno.
Read MoreThird-party digital marketplace expansion means major ecommerce growth for Latin American retailers
Over the past two years, retail ecommerce in Latin America has experienced unprecedented growth. Now, although people are returning to physical stores, consumers have fully embraced buying online, paving the way for long-term growth in the region.
Read MoreLatin America Retail Ecommerce Update: 7 Key Players Driving the Region’s Ecommerce Growth
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Read MoreLatin America trend 2022: The importance of environmental, social, and governance issues will rise
Brands will need to look beyond climate change lip service and create strategies that address consumers’ specific concerns in each of the markets they operate in Latin America.
Read MoreInsider Intelligence’s Latin America Trends to Watch in 2022
Latin America is no stranger to change, but consumers’ quick embrace of new digital habits grew at an unprecedented rate and scale like never before during the pandemic. In 2022, expect a surge in digital payment adoption, a change in consumer expectations around ecommerce, a struggle with sustainability issues, an embrace of social media by small businesses, and the rise of retail media networks in Latin America.
Read MoreHow Banco Inter is working to democratize access to the digital economy in Brazil
Matteo Ceurvels spoke with Rodrigo Gouveia, CEO of Inter Marketplace at Banco Inter, to hear his thoughts on how fintech companies, like Banco Inter, are working to help close the divide between banked and unbanked consumers and democratize access to the digital economy for all.
Read MoreMobile will capture more than half of retail ecommerce sales in Latin America next year
According to eMarketer, next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion.
Read MoreLatin America Ecommerce Forecast 2021: What Lies Ahead for the World’s Fastest-Growing Retail Ecommerce Region
While 2020 will go down in history as one of the most tumultuous years for Latin America’s retail industry, it will also be remembered as the year when the region became the world's fastest-growing retail ecommerce market. This eMarketer report by Matteo Ceurvels features the company's latest forecasts for total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
Read MoreHow brands in Latin America can leverage the power of advertising to address social causes
Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
Read MoreBrands in Latin America are striving for more diversity in their advertising
Latin America is a region of many paradoxes. It is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented or stereotypically portrayed in the advertising there.
Read MoreAnalyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising
This analyst take explores how brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.
Read MoreEn México, el video gratuito sostenido por publicidad tiene ventaja sobre los modelos de suscripción
A medida que esta competencia se intensifica, el aumento en la oferta de servicios de streaming y la fractura de las bibliotecas de contenido obligarán a los consumidores mexicanos a priorizar las plataformas que más valoran. También crearán una oportunidad única para que las plataformas más baratas, o sostenidas por publicidad, se adentren y ganen cuota de mercado entre los consumidores conscientes de los precios.
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