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El analista de investigación de eMarketer Matteo Ceurvels analiza el impacto de la pandemia del coronavirus en América Latina. Desglosa los últimos desarrollos sobre el comportamiento del consumidor y las operaciones comerciales en Argentina, Brasil, Perú y más.
Read MoreeMarketer research analyst Matteo Ceurvels discusses the impact of the coronavirus pandemic in Latin America. He breaks down the latest developments on consumer behavior and business operations in Argentina, Brazil, Peru and more.
Read MoreWith Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.
Read MoreMobile payment platforms around the world are innovating quicker than their traditional bank counterparts. Latin America is no exception; it is home to Argentina-based Mercado Pago, a major player in the global adoption of cashless transactions.
Read MoreFrom classic telenovelas to sports, TV has played a pivotal role in Mexico. But as digital video continues to vie for consumers’ attention, pay TV providers like Televisa are quickly adapting to Mexico viewers' growing digital habits.
Read MoreThough Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. In Latin America, eMarketer estimates that Netflix’s viewership growth will remain strong.
Read MoreLa rebaja de eMarketer sigue a la ratificación del Proyecto de Ley 2133 hace un año—que se le conoce más comúnmente como la Ley Mulder—cuyo objetivo era bloquear a las empresas estatales, así como a entidades de gobierno nacionales y locales, de la publicidad en medios de comunicación privados.
Read MoreeMarketer’s downgrade follows ratification of Bill 2133 one year ago—more commonly known as the Mulder Law—which aimed to block state companies, as well as national and local governments, from advertising on private media.
Read MoreDigital advertising in Latin America remains lower than the global average, inhibited by relatively low digital penetration and the sheer power of TV within the region. However, as more people come online for the first time, brands are making digital an integral part of their media strategy to better connect and engage with consumers across all channels.
Read MoreLa llegada de 5G ha captado la atención de los de nosotros quienes trabajamos en el ecosistema digital. Si bien se espera que la primera fase de dispositivos 5G llegue a América Latina a fines de 2019, no se sentirán sus efectos hasta los mediados de 2020.
Read MoreChile sigue siendo el país con mayor penetración digital de América Latina, gracias a su infraestructura de telecomunicaciones bien desarrollada y la creciente base de usuarios de Internet. El comercio electrónico también desempeñará un papel vital en la vida cotidiana de los consumidores y no muestra signos de detenerse.
Read MoreMexico’s newest president was sworn into office on December 1, 2018. While this has sparked confidence among consumers—as well as an uptick in retail sales—retailers remain skeptical. Here’s a look at what lies ahead for the country’s retail industry in these changing times.
Read MoreThis report offers regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to digital buyer demographics, barriers to ecommerce, as well as leading retail ecommerce websites and mobile apps.
Read MoreThis year’s tournament, which officially kicks off today, offers fans a slew of new streaming options, from exclusive Fox Sports highlights they can view on Twitter, to Snapchat's behind-the-scenes highlights, graphics, and reactions from soccer fans across the globe. These changes usher in what eMarketer is dubbing the first “Digital Cup.”
Read MoreEste año, por primera vez, la inversión en publicidad móvil representará más de la mitad de la inversión digital en Latinoamérica, de acuerdo con las últimas cifras destacadas en el pronóstico publicitario global más reciente de eMarketer.
Read MoreThis year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.
Read MoreInstagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
Read MoreSince Instagram’s launch in 2010, the company has pushed to capture the attention of younger audiences. eMarketer estimates Instagram will grow its user base by almost 39% in 2017, reaching 593.7 million users worldwide.
Read MoreBrazil is Uber’s second-largest market after the United States. According to local sources, Uber has positioned itself to be the ride-hailing app of choice among smartphone users in Brazil. Yet, recently proposed regulatory changes now pose a threat to both Uber and local competitors alike.
Read MoreAmazon is letting third-party vendors in Brazil sell electronic goods within its marketplace. Even though local players continue to maintain market share, the country’s growing digital buyer population presents ample opportunity for the ecommerce giant.
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