Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
The fallout from the coronavirus and the political turmoil seen throughout the region in recent months will have more negative consequences for traditional media this year than for digital media. While we expect traditional media outlays to decrease by 17.5%, digital will continue to grow in terms of share and real investment as advertisers pivot their ad budgets toward online channels amid market volatility.
Read MoreLatin America is no stranger to turbulent market activity, but the coronavirus is unlike anything the region has seen before. As a result, eMarketer substantially revised its March 2020 ad spending forecasts to best reflect the rapidly changing landscape.
Read MoreDespite Mexico’s bleak economic outlook and rising number of new COVID-19 infections, AMVO managed to hold its most successful Hot Sale yet, taking place from May 22 to June 1. Business-to-consumer (B2C) ecommerce sales surged 81.9% year over year, from $575.8 million to $1.05 billion, according to official figures released last week.
Read MoreLatin America is no stranger to turbulent market activity, but the pandemic is unlike anything the region has seen before. As a result, eMarketer substantially revised its previous total retail and ecommerce forecasts to best reflect the rapidly changing landscape.
Read More“Insider Intelligence” is being announced today as the brand name of the newly-formed parent company of eMarketer and Business Insider Intelligence (BII), both subsidiaries of Axel Springer. Insider Intelligence’s mission is to become the world’s leading research company focused on digital transformation.
Read MoreHoy se anuncia "Insider Intelligence" como la marca de la nueva empresa matriz de eMarketer y Business Insider Intelligence (BII), ambas filiales de Axel Springer. La misión de Insider Intelligence es convertirse en la compañía de investigación líder a nivel mundial centrada en la transformación digital.
Read MoreJuan Lavista, LATAM marketing and insights head at MercadoLibre Advertising, speaks with eMarketer vice president of business development Marissa Coslov about the ecommerce technology firm's response to the coronavirus pandemic, how marketers are adjusting their advertising campaigns in the wake of the crisis, and the most searched products in Latin America.
Read MoreSe han reportado 19,959 casos confirmados del COVID-19 en 20 países de América Latina y el Caribe según las últimas cifras publicadas por la Universidad Johns Hopkins el 1 de abril por la mañana. Aunque la región representa solo el 2.3% de todos los casos globales, las empresas y los consumidores ya han comenzado a sentir su impacto a medida que los gobiernos se apresuran a contener la pandemia del coronavirus y mitigar sus posibles consecuencias económicas. Esto es lo que debes saber.
Read MoreLatin America and the Caribbean account for 2.3% of confirmed coronavirus cases worldwide, according to Johns Hopkins University (roughly 20,000 people as of April 1; data updated hourly), but businesses and consumers have already started feeling the impact of the virus as governments attempt to contain the pandemic and mitigate potential economic downturns. Here's what you need to know.
Read MoreEl analista de investigación de eMarketer Matteo Ceurvels analiza el impacto de la pandemia del coronavirus en América Latina. Desglosa los últimos desarrollos sobre el comportamiento del consumidor y las operaciones comerciales en Argentina, Brasil, Perú y más.
Read MoreeMarketer research analyst Matteo Ceurvels discusses the impact of the coronavirus pandemic in Latin America. He breaks down the latest developments on consumer behavior and business operations in Argentina, Brazil, Peru and more.
Read MoreWith Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.
Read MoreMatteo Ceurvels spoke with Rubén Salazar Genovez, Visa’s senior vice president of products and innovation for Latin America and the Caribbean, about how the company is working to further develop the region’s mobile payments ecosystem for his recent report Latin America Mobile Payment Users 2019.
Read MoreMobile payment platforms around the world are innovating quicker than their traditional bank counterparts. Latin America is no exception; it is home to Argentina-based Mercado Pago, a major player in the global adoption of cashless transactions.
Read MoreFrom classic telenovelas to sports, TV has played a pivotal role in Mexico. But as digital video continues to vie for consumers’ attention, pay TV providers like Televisa are quickly adapting to Mexico viewers' growing digital habits.
Read MoreThough Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. In Latin America, eMarketer estimates that Netflix’s viewership growth will remain strong.
Read MoreThis report features eMarketer’s latest estimates for digital video viewership in Latin America, with breakouts for Argentina, Brazil and Mexico. It includes our forecasts, third-party data and business activity.
Read MoreLa rebaja de eMarketer sigue a la ratificación del Proyecto de Ley 2133 hace un año—que se le conoce más comúnmente como la Ley Mulder—cuyo objetivo era bloquear a las empresas estatales, así como a entidades de gobierno nacionales y locales, de la publicidad en medios de comunicación privados.
Read MoreeMarketer’s downgrade follows ratification of Bill 2133 one year ago—more commonly known as the Mulder Law—which aimed to block state companies, as well as national and local governments, from advertising on private media.
Read More