Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Digital advertising in Latin America remains lower than the global average, inhibited by relatively low digital penetration and the sheer power of TV within the region. However, as more people come online for the first time, brands are making digital an integral part of their media strategy to better connect and engage with consumers across all channels.
Read MoreLa llegada de 5G ha captado la atención de los de nosotros quienes trabajamos en el ecosistema digital. Si bien se espera que la primera fase de dispositivos 5G llegue a América Latina a fines de 2019, no se sentirán sus efectos hasta los mediados de 2020.
Read MoreConsumers' car rides are changing, whether that's due to their connected vehicles or the mobile devices they bring with them on the road. Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, envisions that cars will transform from a means of transportation to a service, and sees marketers picking up on this trend by using the advancing advertising capabilities on its navigation platform.
Read MoreChile sigue siendo el país con mayor penetración digital de América Latina, gracias a su infraestructura de telecomunicaciones bien desarrollada y la creciente base de usuarios de Internet. El comercio electrónico también desempeñará un papel vital en la vida cotidiana de los consumidores y no muestra signos de detenerse.
Read MoreMexico’s newest president was sworn into office on December 1, 2018. While this has sparked confidence among consumers—as well as an uptick in retail sales—retailers remain skeptical. Here’s a look at what lies ahead for the country’s retail industry in these changing times.
Read MoreEl mercado de comercio electrónico de Argentina ha llegado a una etapa en la que los consumidores están comenzando a incorporar las compras digitales en sus vidas cotidianas, pero aún queda mucho trabajo por hacer para impulsar una adopción más amplia. Ignacio Álvarez Sáez, Gerente General y Chief Growth Officer de Logan Media, habla sobre qué está impulsando el crecimiento del comercio electrónico y cómo los minoristas pueden hacer su parte para llevar las compras al futuro.
Read MoreO Brasil continuará sendo o maior mercado de comércio eletrônico da região no futuro previsível, dando aos varejistas muitas oportunidades de jogar no espaço—mas o sucesso do comércio eletrônico no país também vem com uma série de desafios. Matteo Ceurvels conversou com Thoran Rodrigues, CEO de BigData Corp, sobre o que os varejistas devem considerar ao desenvolver uma estratégia de comércio eletrônico pelo Brasil e as maiores oportunidades pelos players de comércio eletrônico nos próximos anos.
Read MoreEcommerce in Latin America is still in the early stages of consumer adoption, but there's no question that it's growing. Andrea Stairs, General Manager of Canada and Latin America at eBay, talks about the state of ecommerce in Latin America, and how eBay found early success in the market.
Read MoreA pesar de su reputación de ser lento en la adopción de comercio electrónico, México pronto podría ser una mina de oro para los minoristas en línea, pero primero tienen que enfrentar los desafíos económicos actuales. Sebastián Moglia Claps, Managing Director & Partner de Shake Again, habla sobre los factores que impulsan el crecimiento del comercio electrónico en México y lo que depara el futuro.
Read MoreThis report offers regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to digital buyer demographics, barriers to ecommerce, as well as leading retail ecommerce websites and mobile apps.
Read MoreEric Tourtel, vicepresidente senior de Latinoamérica de la plataforma de publicidad de video out-stream Teads, habla sobre las últimas tendencias de la publicidad de video móvil que han salido de la región y lo que está por venir para este formato creciente.
Read MoreGerardo Sordo, CEO y fundador de la agencia de influencer marketing BrandMe, habla sobre el estado actual de este tipo de marketing en Latinoamérica y lo que depara el futuro.
Read MoreMatteo Ceurvels habló con los cofundadores de AUREM, Alejandra Torres y Richard Merren, sobre las formas en que estas nuevas tecnologías buscan revolucionar el espacio publicitario de la región tal como lo conocemos.
Read MoreThis year’s tournament, which officially kicks off today, offers fans a slew of new streaming options, from exclusive Fox Sports highlights they can view on Twitter, to Snapchat's behind-the-scenes highlights, graphics, and reactions from soccer fans across the globe. These changes usher in what eMarketer is dubbing the first “Digital Cup.”
Read MoreDOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR – compliant from the get-go. – Matteo Ceurvels, eMarketer.
Read MoreEste año, por primera vez, la inversión en publicidad móvil representará más de la mitad de la inversión digital en Latinoamérica, de acuerdo con las últimas cifras destacadas en el pronóstico publicitario global más reciente de eMarketer.
Read MoreThis year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.
Read MoreInstagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.
Read MoreSince Instagram’s launch in 2010, the company has pushed to capture the attention of younger audiences. eMarketer estimates Instagram will grow its user base by almost 39% in 2017, reaching 593.7 million users worldwide.
Read MoreBrazil is Uber’s second-largest market after the United States. According to local sources, Uber has positioned itself to be the ride-hailing app of choice among smartphone users in Brazil. Yet, recently proposed regulatory changes now pose a threat to both Uber and local competitors alike.
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