Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services

Pix is a state-owned instant payments system in Brazil that allows people, companies, and government entities to make money transfers 24 hours a day, seven days a week, in a matter of seconds. Its immense popularity has dethroned cash as king and is putting card networks and Brazil’s three-decades-old cash-based payment voucher—the boleto bancário—on notice.

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Principales tendencias de América Latina para 2024: 5 tendencias clave que redefinirán el mercado publicitario en 2024

Insider Intelligence | eMarketer anunció la publicación de su informe anual sobre las principales tendencias de este año en publicidad, comercio y retail media en América Latina. La edición 2024 del informe revela nuevos pronósticos e investigación primaria y destaca cinco tendencias que, según el analista principal Matteo Ceurvels, redefinirán el mercado regional en los próximos meses.

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Latin America Trends to Watch in 2024: 5 Ways Retail Media, Commerce, and AI Will Redefine the Regional Market

Insider Intelligence | eMarketer announces the publication of its annual report on this year’s top advertising, commerce, and retail rends to watch in Latin America. The 2024 edition features a treasure trove of brand-new proprietary forecast and primary research data and highlights 5 trends that principal analyst Matteo Ceurvels expects will redefine the regional market in the months ahead.

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Busca perde espaço para varejo na pesquisa para compras online

Os motores de busca tradicionais perderam espaço na disputa pela preferência dos consumidores que pesquisam produtos para comprar pela internet. Segundo estudo do eMarketer | Insider Intelligence, realizado pelo Livepanel, os sites de varejo são hoje a principal fonte de pesquisa de produtos entre os latino-americanos, à frente, inclusive, das redes sociais.

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Latin America Consumer Product Research Behaviors 2023: The Buyer Journey Is Fast Evolving, and Marketers Need to Keep Up

Insider Intelligence | eMarketer’s survey, conducted by Livepanel, explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

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Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook: Mercado Libre, Walmex, and Carrefour Carry the Regional Industry Forward as Others Struggle to Turn the Tide

This is the latest installment in our ongoing series about retail ecommerce in Latin America. In this H1 2023 Insider Intelligence | eMarketer report, we provide updates for 12 companies in the region, as well as a summary of key trends and what they mean for the future of Latin America’s retail industry.

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Latin America Marketing and Retail Media Trends Survey 2023: How 18 Retail Media Networks Stack Up Among Ad Buyers in Latin America

Retail media is quickly becoming an integral part of ad buyers’ digital advertising strategies in Latin America. Our first-ever regional survey delves into retail media’s emerging role as a leading marketing touchpoint and advertising destination, the key players in Latin America, and how the regional landscape will evolve over the next 12 months.

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Latin America Ecommerce Forecast 2023: Double-Digit Gains Endure as the Regional Economy Worsens

Retail ecommerce sales in Latin America will reaccelerate this year. But with the region facing stagflation, consumers will carefully consider their purchases. Mercado Libre will dominate the region’s ecommerce market. Get the latest figures and expectations in this new Insider Intelligence | eMarketer forecast by Matteo Ceurvels.

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Latin America Retail Media Advertising Trends 2023: Digital’s Third Wave Brings a $1 Billion Opportunity to the Region

Latin America’s $1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.

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Out-of-home, radio ads aid Latin America's traditional media spending rebound

Traditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.

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Latin America Digital Video Forecast 2023: Mobile Viewership Dominates, but CTV Spurs New Opportunities

At 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific, according to eMarketer | Insider Intelligence’s latest forecasts. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.

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Las ventas minoristas de ecommerce de Mercado Libre se disparan un 21.5% en 2022 en América Latina

La noticia: A pesar de la persistente alta inflación y la creciente incertidumbre económica en América Latina, Mercado Libre generó casi $10 mil millones en ventas minoristas de ecommerce en el 4T de 2022. Sus inversiones en curso seguirán pagando dividendos a corto y largo plazo. La compañía sigue siendo una potencia regional y ha capeado los obstáculos macroeconómicos de América Latina mejor que la demás, según eMarketer | Insider Intelligence.

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Mercado Libre’s retail ecommerce sales soar 21.5% in 2022 across Latin America

The news: Despite persistent high inflation and mounting economic uncertainty across Latin America, Mercado Libre generated nearly $10 billion in retail ecommerce sales in Q4 2022. Its ongoing investments will continue to pay dividends over the short and long terms. The company remains a regional powerhouse and has weathered Latin America’s macroeconomic headwinds better than most, per eMarketer | Insider Intelligence.

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Pronóstico de redes sociales de América Latina para 2023: Facebook y Twitter sufren una hemorragia de usuarios mientras TikTok prospera

En nuestro último pronóstico sobre el uso de las redes sociales en América Latina, desglosamos a los usuarios en 6 mercados clave: Argentina, Brasil, Chile, Colombia, México y Perú. También hablamos de las grandes tendencias entre las principales redes sociales, incluidos los problemas en Facebook, la inestabilidad en Twitter y el ascenso continuo de TikTok. ¿Qué le depara a la región donde casi 9 de cada 10 usuarios de Internet usan redes sociales?

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Latin America Social Media Outlook 2023: Facebook and Twitter Hemorrhage Users While TikTok Thrives

In eMarketer’s latest forecast for social media usage in Latin America, we break out users in six key markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss big trends among the top social networks, including the woes at Facebook, the instability at Twitter, and the continued ascension of TikTok. What’s next for the region where nearly 9 in 10 internet users use social networks?

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Tendencias a tener en cuenta para 2023 en Latinoamérica: Nuevas oportunidades en retail media, ecommerce en vivo y AVOD

La economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.

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